There is always an opportunity for growth, as every online store owner can tell you. Improving your checkout process or finding new ways to increase visitors might benefit from small tweaks. These suggestions can help you improve your online store.
1. Make Sure Your Website Is User-Friendly and Easy to Navigate
How would you describe your website’s navigation and ease of use? There might be some icky things in store for you. In a recent survey, 60% of consumers expressed frustration about websites that were either too complicated or didn’t provide enough clear instructions. Because of this, you should be careful not to unintentionally turn off potential customers. For instance, according to the Baymard Institution 2023 report, Amazon ranks consistently high, among various other websites, in user experience and maintains the largest share of online retail due to ease of use. Ensure your site’s navigation is seamless with these examples, showcasing why they are user-friendly.
Plus, explore the Top E-commerce Platforms to Choose for Your Online Store in 2025 for a competitive edge.
| Website Name | Reasons for Being User-Friendly |
| Amazon |
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| ASOS |
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| Zappos |
|
2. Use High-Quality Product Images
Product photography has acquired new significance as the easiest way to reach, attract, and engage clients in the e-commerce domain. 64% of e-commerce returns occur because the product displayed on the website and the delivered product have differences in appearance. Thus, product pages must be of excellent quality. Using high-quality product images on an e-commerce site directly correlates with a higher chance of sales and customer interaction because they provide a clear, detailed view of the product, building trust and confidence in potential buyers, ultimately leading to more informed purchase decisions and increased engagement with the product page However, if your product photographs are of low quality, you need to step up your game. A low-resolution image of a $8K Gucci bag will make it look cheap. A high-resolution image of a $8 bag will make it look times more expensive than it really is. Thankfully, there are a number of low-cost options available to you for improving your product photography. For example, utilizing a DSLR or even a smartphone makes it easy to capture high-quality photographs. Use the flash only in well-lit areas and only when absolutely essential.
3. Offer Free Shipping
When making an online purchase, many customers prioritize companies that offer free shipping. Nearly half of all internet shoppers would be more likely to make a purchase from a business that offered free delivery. 61% of your buyers are somewhat likely to abandon their cart if you don’t offer free shipping at checkout. Offering this to your clients is, without a doubt, an excellent reward. It can significantly boost your e-commerce sales by providing a perceived value to customers, encouraging them to purchase more items to reach the minimum order amount, and ultimately leading to a more positive shopping experience, thereby increasing conversion rates and customer satisfaction. Sellers Commerce has provided a complete stats sheet correlating free shipping with sales.
A minimum order amount may seem like a good approach to paying shipping costs, but in reality, it will discourage customers from making purchases. The best course of action would be to do away with the delivery price entirely, or at least for orders over $50.
4. Improve Your Checkout Process
The ability to pay for an item is crucial for every online shop. If customers can’t acquire what they want easily and fast, they won’t stay. Problems, such as extremely high shipping costs or an excessively complicated process, cause many shoppers to abandon their carts before they even reach the checkout page.
To keep clients from abandoning your site, you should review your checkout process carefully and make it as easy as possible. Here are some simple steps you can follow to streamline your check-out process,
- Enable mobile checkout
- Remove extra steps that are not necessary
- Keep checkout forms short
- Use single-page checkout
- Remove extra shipping costs
- Allow alternative payment options
- Hide the promo codes field
- Allow guest checkout
5. Use Social Media to Your Advantage
By promoting your business on social media, you might potentially attract more customers and expand your customer base. Sixty percent of Americans have claimed that they have discovered new products through social networking. If you wish to reap the full benefits of the platform, you must ensure that you are making full use of it. It comprises posting engaging content like articles and videos, boosting it with relevant hashtags, and targeting certain audiences with ads. Responding to fan inquiries and comments is a great way to connect with them. Boost your business by selling on Google! Learn how to sell on Google and reach more customers today.
Label Properly
In what ways has your online store’s social media strategy been successful? If you haven’t started yet, now is the time. This effective marketing tactic may help you attract more visitors to your website and even convert them into paying clients. Publishing engaging content, effectively utilizing hashtags, and advertising to specific demographics can help you maximize the potential of social media. Communicate with your fans regularly as well. Being seen makes them stay longer.
Bottom Line
E-commerce has taken the world by storm changing the shopping and earning trends of the globe. However, online sellers must follow some tips for better presentation of their products and better strategies to gain maximum out of the market. Discover 14 Key Free Shipping Statistics Every Business Should Know.
