In this guide, we’ll explain what a shipping policy is, why it matters, what it should include and how a well-written shipping policy can increase conversions, reduce disputes and improve customer satisfaction — especially for growing eCommerce brands using fulfilment services like Kun Fulfilment.
What Is a Shipping Policy?
A shipping policy is a dedicated page on your website that clearly explains how, when and where you ship orders.
It answers essential customer questions such as:
- How long will delivery take?
- How much does shipping cost?
- Do you ship internationally?
- What happens if an order is delayed or lost?
- How are returns handled?
Rather than forcing customers to search for answers during checkout, a shipping policy removes friction and builds trust before purchase.
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Why a Shipping Policy Is Critical for eCommerce Businesses
A shipping policy isn’t just a legal or informational page — it’s a conversion tool.
Reduces Cart Abandonment
Unexpected shipping costs or unclear delivery timelines are among the top reasons customers abandon carts. A clear policy sets expectations early.
Builds Trust & Transparency
Customers trust brands that are open about delivery times, costs and limitations.
Reduces Customer Support Queries
Clear answers mean fewer emails asking:
- Where is my order?
- When will it arrive?
- Do you ship to my country?
Protects Your Business
A documented policy helps protect you during disputes,chargebacks or delivery delays.
What Should a Shipping Policy Include?
A high-performing shipping policy is simple,structured and customer-focused.
Below are the essential sections every shipping policy must include.
Shipping Locations: Where Do You Deliver?
This section tells customers where you ship.
Clearly specify:
- Countries you deliver to
- Regions you don’t cover
- Domestic vs international availability
- Example:
We currently ship across the UK, Europe, and selected international destinations.
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Shipping Processing Time (Order Handling Time)
Processing time refers to how long it takes to prepare an order before dispatch not delivery time.
Clearly mention:
- Cut-off times
- Same-day or next-day dispatch
- Weekend and holiday rules
Example:
Orders placed before 2 PM (Mon–Fri) are processed the same day.
This helps prevent misunderstandings and delays.
Shipping Rates & Costs
This is one of the most important sections of your policy.
Be transparent about:
- Flat-rate shipping
- Free shipping thresholds
- Weight-based or location-based pricing
- Any additional fees (remote areas, oversized items)
- Transparency here directly improves conversion rates.
Estimated Delivery Times
Customers don’t just want shipping — they want speed clarity.
Clearly break down:
- Standard delivery
- Express delivery
- International delivery timelines
Example:
UK standard delivery: 2–3 working days.
Avoid guarantees unless you can consistently meet them.
International Shipping Information
If you ship internationally, this section is essential.
Include:
- Customs duties and taxes
- Who pays import charges
- Possible delays due to customs
Important: Customers are more understanding of delays when informed upfront.
Tracking Orders & Delivery Updates
Let customers know:
- When tracking details are sent
- Which couriers you use
- How to track orders
- Proactive tracking reduces support tickets and increases satisfaction.
Returns & Exchanges (Shipping-Related)
Shipping policies often link closely with return policies.
Clarify:
- Who pays return shipping
- Return timelines
- Condition requirements
How Fulfilment Partners Improve Shipping Policies
Professional fulfilment partners like Kun Fulfilment help brands offer:
- Faster dispatch
- Reliable delivery timelines
- Accurate tracking
- Scalable shipping options
By outsourcing fulfilment, your shipping policy becomes stronger,clearer and more reliable.
Conclusion: A Clear Shipping Policy = More Sales
A shipping policy isn’t just a formality — it’s a sales and trust-building tool.
When customers know exactly what to expect, they’re far more likely to complete checkout and return for future purchases.
With Kun Fulfilment, your shipping policy is backed by reliable fulfilment, fast dispatch and transparent delivery operations.
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